1 Information regarding the technologies we use
The cookies and similar technologies used by us have various functions:
• They can be (technically) necessary for the provision of our Services
• They help us to enhance our Services (e.g. monitoring of error messages and loading times)
• They help us to improve your user experience (e.g. by saving the font size and data entered into webforms)
• They enable us to show you more relevant ads
1.1 What are cookies, web beacons and similar technologies?
Cookies are small text files (typically made up of letters and numbers) which are placed in the memory of your browser or device when you make use of our Services, in particular when you visit our website or when you open a message. Cookies allow for a recognition of a specific device or browser. There are different types of cookies:
• Session cookies (also called session-based cookies) expire at the end of your session (e.g. when closing your browser window) and enable the entity using them to track your activities during this one session
• Persistent cookies remain stored on your device between sessions and enable us, for example, to track your settings or activities on several websites
• First-party cookies are set by the provider whose online service you are using (e.g. the operator of the website you are visiting)
• Third-party cookies are set by a provider other than the provider whose online service you are using (e.g. the operator of a website other than the one you are visiting)
Web beacons (also known as pixel tags or clear GIFs) are small graphic images that are used in connection with the provision of our services and which typically work in conjunction with cookies to track the use of an online service by its users. For example, when we send you emails, web beacons allow us to track if you opened the emails and clicked links to measure campaign performance and improve features.
1.1.3 Similar technologies
Similar technologies are technologies which enable the entity using it to track your user behaviour. This can be done by local shared objects or local storage, such as flash cookies, HTML 5 cookies and other web application software methods, all of which store information in your browser or device. Additionally, there are other technologies that function without local storage in your end device and instead make use of, inter alia, browser functions. In this context, a 'fingerprint' of your system is created that serves as a unique identifier.
In our apps we also use so-called Software Development Kits (SDKs), which are provided by third parties. SDKs are software tools or libraries which we integrate into our apps and which, among other things, enable tracking and analysis of user behaviour. Lastly, we also share data about your usage behavior with third parties by transmitting this data from server to server.
These technologies may function across all your browsers and in some cases are not fully managed by your browser but may need to be managed directly from your installed applications or your device. We sometimes use the terms cookies and similar technologies interchangeably.
1.2 Why do we use these technologies?
Some of our Services can only be offered using cookies, web beacons and similar technologies. In general, these technologies enable us to track your user behaviour and identify you - even across devices. You can find more information about the personal data that we collect using cookies and similar technologies in our User Privacy Notice and in our Privacy Settings.
The cookies, web beacons and similar technologies used in connection with our Services serve the following functions:
1.2.1 Technologies which are operationally necessary
1.2.2 Technologies which are performance-related
1.2.3 Technologies which are functionality-related
1.2.4 Technologies which are advertising- or targeting-related
Inter alia, we collect data regarding your device (e.g. the operating system and its version) to provide a uniform service on all your devices.
We also transmit the data we collect to third parties via server to server so that they can be processed for the above purposes. These third parties are both advertisers and intermediaries. You can find more information on this in our Privacy Settings under "Providing User Segment Data".
1.3 Which service providers do we cooperate with?
Regarding the usage of cookies, web beacons and similar technologies, we cooperate with authorised service providers. This includes, inter alia, ad networks and ad exchanges, which enable us to show you advertisements.
Authorised service providers are entitled to place web beacons and similar technologies within our online services and to place cookies on your device, as far as this is permissible according to applicable law. In this context, data for the identification of your device will be tracked, for example the IP address, the device ID or the advertising ID (IDFA - ID for Advertising or Google Advertising ID).
This enables the service providers to help us deliver content and more relevant advertisements, and to produce anonymous metrics and analytics, including conversion statistics. The processing of personal data by external service providers is subject to data protection and confidentiality agreements with us and applicable data protection laws. With regard to data processing by service providers, please check the privacy notices of the respective third-party providers.
Service providers that we cooperate with include:
• Facebook: We use the Facebook pixel in the basic version to display personalised advertising from mobile.de and third parties for you on Facebook platforms. For this purpose, we transmit information about your user activities on mobile.de and certain other personal information such as your cookie ID to Facebook via the Facebook pixel.
For the collection and transfer of the data to Facebook we are jointly responsible with Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta Platforms Ireland").
The information required under Article 13(1)(a) and (b) of the GDPR, as well as further information on how Meta Platforms Ireland processes personal data, including the legal basis on which Meta Platforms Ireland relies and how data subjects can exercise their rights against Meta Platforms Ireland, can be found in Meta Platforms Ireland's Privacy Notice.
With respect to our joint responsibilities with Meta Platforms Ireland, we have entered into a specific contractual addendum with Meta Platforms Ireland to define the respective responsibilities for fulfilling the obligations under the GDPR with respect to joint processing.
Under this agreement, mobile.de is required to provide the above information and Meta Platforms Ireland is responsible for enabling the rights of data subjects under Articles 15-20 of the GDPR with respect to personal data stored by Meta Platforms Ireland following the joint processing.
• emetriq: We enable emetriq GmbH (‘emetriq’) to match pseudonymous user identifiers. Directly personal data (such as name or email address) is not disclosed at any time. emetriq uses this data to identify similar users ("lookalikes") from its own database and to enable third parties to target both our users and its own database for advertising purposes. We are jointly responsible with emetriq for the collection of user data via our Services. In this regard, we have concluded an agreement with emetriq pursuant to Art. 26 GDPR. We will gladly provide further information on this agreement upon request.
• Virtual Minds: We enable Virtual Minds GmbH (‘Virtual Minds’) to collect pseudonymous user data via our Services and to enable third parties to compare the pseudonymous user IDs with their own data files in order to be able to address the users with personalised advertising in this way. Directly personal data (such as name or email address) are not disclosed at any time. We are jointly responsible with Virtual Minds for the collection of user data via our Services. In this respect, we have concluded an agreement with Virtual Minds in accordance with Art. 26 GDPR. We will gladly provide further information on this agreement upon request.
In addition, we cooperate with the other service providers listed in our Privacy Settings and this Cookie Notice for the purposes described in each case.
More information about these and other service providers and their privacy policies can be found in the Privacy Settings.
1.4 Google Analytics (for Firebase)
We also use Google Analytics reports
- to provide anonymous information about demographic characteristics (e.g. age and gender) and interests of our website visitors; and
- to evaluate the success of our advertising on other websites (e.g. number of impressions, clicks on ads), which we receive via third-party cookies and process in Google Analytics. The third-party providers have obtained this information via interest-based advertising. We also use this information for targeting and retargeting purposes in order to provide or have third-party providers provide (in connection with the use of third-party cookies) content tailored to your interests, including advertisements, on our and other websites.
We would like to point out that the code "gat._anonymizeIp();" has been added to Google Analytics on our website in order to ensure anonymised collection of IP addresses (so-called IP masking).
1.5 Google reCAPTCHA: Prevention of automated access
We make use of Google reCAPTCHA ('reCAPTCHA') within the provision of our Services. reCAPTCHA is used to check and prevent interactions through automated access, for example through so-called bots (computer programs that perform tasks automatically and independently). reCAPTCHA is used in particular to check whether data input in connection with our Services (e.g. in a contact form) is carried out by a human or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the user on the basis of various characteristics. This analysis automatically begins as soon as the user connects with the online service, e.g. visits the website. For the purposes of this analysis, reCAPTCHA evaluates various pieces of information (e.g. IP address, duration of the user's visit to the online service or the user's mouse movements). The data collected during the analysis is forwarded to Google. The analyses by reCAPTCHA are carried out entirely in the background.
Data processing is carried out for the purposes of providing sufficient data security. We have a legitimate interest in protecting our websites, services, applications, tools or news functions from abusive or unwanted, automated spying and access, as well as from SPAM, and to enable you to use our website safely.
1.6 Reach Measurement INFOnline Measurement
Our website uses the multi-stage measurement procedure 'INFOnline Measurement' from INFOnline GmbH to determine statistical parameters (page impression, visit, technical client) about the use of our offerings. The aim of usage measurement is to statistically determine the number of visits to our website, the number of website visitors and their surfing behaviour - on the basis of a uniform standard procedure - and thus to obtain values that are comparable across the market.
For more information on data privacy, see our Privacy Notice on the Use of INFOnline GmbH's Measuring System.
1.8 Tool for user analysis
We also use our own user analysis tool in order to recognise our users' preferences when they visit and use our websites, services, applications and tools and to collect statistical data (e.g. with respect to the number of visitors and website accesses or the interaction with our services such as use of the contact function in the ads or clicks on banner ads). This way, we can adjust the content of our websites, services, applications and tools more specifically to your needs and preferences and thus improve our services for you. We collect the data relating to use in pseudonymised form. When you are logged in to your mobile.de user account, the analysis can take place across different end devices.
2. Your Choices
2.1 Technologies which are operationally necessary
If you wish to deactivate the use of any cookies – including cookies that are operationally necessary – that we use within the provision of our Services, you may do so by using the settings in your browser or device, if this is supported by your browser or device. The settings must be made separately for each browser you use.
Please note that you may not be able to use certain mobile.de Services or functions when you deactivate cookies and similar technologies. You may also need to enter your password more frequently during your browser sessions.
2.2 Technologies which are related to performance, function or personalisation
If you choose not to have your personal data processed by us for advertising purposes using cookies (and similar technologies), this does not necessarily mean that no advertisements will be shown to you. It simply means that these advertisements will not be personalised for you by means of cookies, web beacons or similar technologies. As a result, you will no longer receive personalised advertising in the future, but your data may still be collected as described in our User Privacy Notice.
You can also deactivate the use of any third-party cookies – e.g. by online ad networks – within our Services by using the settings in your browser or the device settings in your device, if this is supported by your browser or device.
You can also find additional information on advertising-related third-party cookies and similar technologies and how to prevent their use on the following websites: