User Cookie Notice

Status: August 2018

Manage cookie settings for advertising and personalisation


Cookies, web beacons and similar technologies

Overview

When you visit or interact with our sites, services, applications, tools or messaging, we or our authorised service providers may use cookies, web beacons, and other similar technologies for storing information to help provide you with a better, faster, and safer experience and to personalise content and advertising.

This page is designed to help you understand more about these technologies and our use of them on our sites and in our services, applications, and tools. Below is a summary of a few key things you should know about our use of such technologies. You can review the contents of our full Cookie Notice below.

Our cookies and similar technologies have different functions. They are either necessary for the functioning of our services, help us improve our performance, give you extra functionalities, or help us to serve you relevant and targeted ads. We use cookies and similar technologies that only remain on your device for as long as you keep your browser active (session) and cookies and similar technologies that remain on your device for a longer period (persistent). You are free to block, delete, or disable these technologies if your device permits this. You can manage your cookies and your cookie preferences in your browser or device settings.

You can control (e.g. what information you want to share) and update your personal preferences to improve and personalise your experience on our website, including advertising tailored to your interests, as you use our websites, services, applications and tools. To do this, you can use the link to the cookie settings at the beginning of this notice.

Where possible, appropriate security measures are set in place to prevent unauthorised access to our cookies and similar technologies. A unique identifier ensures that only we and/or our authorised service providers have access to cookie data.

Service providers are companies that help us with various aspects of our business, such as site operations, services, applications, advertisements and tools. We use some authorised service providers to help us to serve you relevant ads on our services and other places on the internet. These service providers may also place cookies on your device via our services (third party cookies). They may also collect information that helps them identify your device, such as IP-address or other unique or device identifiers.

The use of cookies, web beacons and similar technologies for the purposes stated in this notice is generally based on Article 6(1)(f) GDPR, because we have a legitimate interest in the proper and expedient function and (statistical) analysis of the use of our website, services, applications and tools.

The personalisation, measurement and analysis for the purpose of improving and personalising your user experience on our website, including advertising tailored to your interests, will be carried out only with your consent pursuant to Article 6(1)(a) GDPR, however.


Cookie Notice

What are cookies, web beacons and similar technologies?

Like most sites, we use technologies that are essentially small data files placed on your computer, tablet, mobile phone, or other device (your "device") that allow us to record certain pieces of information whenever you visit or interact with our sites, services, applications, messaging and tools.

The specific names and types of the cookies, web beacons, and other similar technologies we use may change from time to time. In order to help you better understand this notice and our use of such technologies, we have compiled the following short list of terminology and definitions for you:


Cookies:

Small text files (typically made up of letters and numbers) placed in the memory of your browser or device when you visit a website or view a message. Cookies allow a website to recognize a particular device or browser. There are several types of cookies:

  • Session cookies expire at the end of your browser session and allow us to link your actions during that particular browser session.
  • Persistent cookies are stored on your device in between browser sessions, allowing us to remember your preferences or actions across multiple sites.
  • First-party cookies are set by the site you are visiting.
  • Third-party cookies are set by a third party site separate from the site you are visiting.

Cookies can be disabled or removed by tools that are available in most commercial browsers. The preferences for each browser you use will need to be set separately and different browsers offer different functionality and options.


Web beacons:

Small graphic images (also known as "pixel tags" or "clear GIFs") that may be included on our sites, services, applications, messaging and tools and that typically work in conjunction with cookies to identify our users and user behaviour.


Similar technologies:

Technologies that store information in your browser or device utilising local shared objects or local storage, such as flash cookies, HTML 5 cookies and other web application software methods. These technologies can operate across all of your browsers, and in some instances may not be fully managed by your browser and may require management directly through your installed applications or device.

We may use the terms "cookies" or "similar technologies" interchangeably in our policies to refer to all technologies that we may use to store data in your browser or device or that collect information or help us identify you in the manner described above.


Your options and our use of cookies, web beacons, and similar technologies

We offer certain site features, services, applications, and tools that are available only through the use of these technologies. You are always free to block, delete, or disable these technologies if your browser, installed application or device permits this. However, if you decline cookies or other similar technologies, you may not be able to take advantage of certain site features, services, applications or tools. You may also be required to re-enter your password more frequently during your browsing session. For more information on how you can block, delete, or disable these technologies, please review your browser or device settings.

Generally, these technologies allow our sites, services, applications and tools to store relevant information in your browser or device and later read that information in order to identify you to our servers or internal systems. Where applicable, we protect our cookies and other similar technologies to help ensure that only we and/or our authorised service providers can interpret them by assigning them a unique identifier that is designed for interpretation only by us. We do not store any of your personal information on any of our cookies or other similar technologies.

Any personal information that we collect and store through use of these technologies is first obtained through notice and consent: we obtain your consent by informing you in this notice of the use of the technologies and giving you the opportunity to disable these technologies as described above.

Our uses of such technologies fall into the following general categories:


1. Operationally necessary

We may use cookies, web beacons or other similar technologies that are necessary to the operation of our sites, services, applications and tools. This includes technologies that allow you access to our sites, services, applications and tools; that are required to identify irregular site behaviour, prevent fraudulent activity and improve security; or that allow you to make use of our functions such as shopping carts, saved searches or similar functions.


2. Performance-related

We may use cookies, web beacons or other similar technologies to assess the performance of our websites, applications, services and tools, including as part of our analytic practices to help us understand how our visitors use our websites, determine if you have interacted with our messaging, determine whether you have viewed an item or link or to improve our website content, applications, services or tools.


3. Functionality-related

We may use cookies, web beacons or other similar technologies that allow us to offer you enhanced functionality when accessing or using our sites, services, applications or tools. This may include identifying you when you sign onto our sites or keeping track of your specified preferences, interests or past items viewed so that we may enhance the presentation of content on our sites.


4. Advertising- or targeting-related

We may use first-party or third-party cookies, web beacons and similar technologies to deliver content, including ads relevant to your interests, on our or on third party sites, services, applications and tools. This includes using technologies to understand the usefulness to you of the advertisements and content that have been delivered to you, such as whether you have clicked on an advertisement.

You can visit our relevant Information Site regarding Online Behavioural Advertising (OBA) for more information on the use of advertising-related first-party cookies regarding how we display Online Behavioural Advertising on our websites, services, applications and tools and on how to deactivate it.

To opt out of the use of third-party advertising-related cookies and web beacons, see the section "Ad networks and exchanges operated by authorised third parties" below. Opting out of our first-party advertising-related cookies or out of third-party advertising-related cookies and web beacons does not necessarily mean that you will not see our advertising – only that this advertising will not be targeted to you through the use of first-party or third-party cookies, web beacons or similar technologies.

You can control (e.g. what information you want to share) and update your personal preferences to improve and personalise your experience on our website, including advertising tailored to your interests, as you use our websites, services, applications and tools. To do this, you can use the link to the cookie settings at the beginning of this notice.

If you would like to opt out of all other types of technologies we employ on our sites, services, applications, or tools, you may do so by blocking, deleting or disabling them as your browser or device permits.


Use of these technologies by authorised third-party service providers

We cooperate with third-party companies, commonly known as service providers, who are authorised to place third-party cookies, web beacons or similar technologies for storing information on our sites or in our services, applications and tools with our permission. These service providers help us to provide you with a better, faster and safer experience.

These service providers use these technologies to help us deliver our own content and advertising and compile anonymous site metrics and analytics. For further information on the use of Google Analytics see the section "Reach Measurement and Google Analytics" below. These service providers are subject to confidentiality agreements with us and other legal restrictions on their use or collection of any personal information. Third party cookies are covered by the third-parties' privacy policy. For more information on what third-party cookies are placed, see the cookie settings, where you can also disable the use of cookies by third parties individually or altogether.

With the exception of the use of such technologies by our service providers or other authorised third-party service providers, we do not permit any third-party content on our websites (such as item listings, member-to-member communications, classified listings, comments, reviews, etc.) to include or utilise any cookies, web beacons, local storage or similar technologies for tracking purposes or to collect your personal information. If you suspect that a listing or other third-party content might be collecting personal information or using tracking technologies on one of our sites, please report it to datenschutz@team.mobile.de.


Ad networks and exchanges operated by authorised third parties

We may use third parties, such as advertising networks and exchanges (e.g. Ad Exchange), to allow us to display advertisements to you. These third-party ad networks and exchange providers may use third-party cookies, web beacons or similar technologies to collect information. They may also collect your device identifier, IP address or identifier for advertising (IDFA). The information that these third parties collect may be used to assist us in providing you with more relevant advertising that we display on our or third-party websites, services, applications and tools. Third party cookies are covered by the third parties' privacy policies.

For more information on third-party advertising-related cookies and how to opt out of them, please see:

  • the following section of this Cookie Notice regarding the use in connection with Google Analytics,
  • our relevant Information Site regarding the use in connection with Online Behavioural Advertising,
  • regarding your consent and related personal settings to improve and personalise your user experience on our websites, services, applications and tools, including advertising tailored to your interests, in your cookie settings (you will also find the third-party providers we work with for these purposes, including links to their privacy statements and the possibility of customising your settings for individual or all third-party providers).
  • and in general the following third-party websites:

Reach Measurement and Analysis Tools

Reach Measurement SZM

Our website uses the "SZMnG" procedure of INFOnline to determine statistical key figures concerning the use of our websites. The aim of the usage measurement is to statistically determine the number of visits to our website, the number of website visitors and their surfing behaviour – on the basis of a uniform standard procedure – and thus to obtain marketwide comparable data. For more information on data privacy, see our Privacy Notice on the Use of INFOnline GmbH's Measuring System. If you do not wish to participate in the measurement, you can opt out by clicking on the following link: https://optout.ioam.de


Google Analytics

We use Google Analytics, a web analysis service of Google Inc. ("Google") to continuously improve our website. Google Analytics uses cookies, pieces of text data that are stored on your computer and enable your use of our website to be analysed. The information created by cookies about your use of our online offer (including your IP address) is sent to a Google server in Europe (or in a member state of the agreement on the European Economic Area) to anonymise the IP address to prevent persons from being identified. The shortened IP address will be sent to a Google server in the USA and stored there only after the IP address is anonymised. Only in exceptional cases is the complete IP address transmitted to a Google server in the USA and shortened there. Google will use this information on our behalf to analyse your use of the website, to compile reports on website activities and to provide additional services to us relating to the use of the website and the internet. Your IP address is not merged with other Google information.

We furthermore use Google Analytics Reports in order to analyse anonymous information regarding

  • demographic data (such as age and gender) and interests of our website visitors; and
  • the effectiveness of our advertising on other websites (such as number of impressions and clicks on advertisements that we receive from third-party cookies or similar technologies and process in Google Analytics. The third parties gathered this information through interest-related advertising. We also use this anonymous information for targeting and retargeting purposes to deliver or have third parties (in connection with the use of third-party cookies) deliver content, including ads relevant to your interests, on our sites or on third party sites.

You can prevent Google Analytics cookies from being installed by setting your browser software accordingly, but we point out that in this case you may not be able to fully use of all of the functions of our website. You can also prevent the information generated by the cookie regarding your use of the website (including your IP address) from being recorded and sent to Google and the processing of this data by Google by downloading and installing the browser plug-in available through the following link:

http://tools.google.com/dlpage/gaoptout?hl=en

More detailed information on this is available under http://tools.google.com/dlpage/gaoptout or under http://www.google.com/intl/de/analytics/privacyoverview.html (general information on Google Analytics and privacy). We point out to you that, on our website, the code "gat._anonymizeIp();" has been integrated in Google Analytics to ensure that IP addresses are recorded in anonymous form (IP masking).

You can also prevent being recorded by Google Analytics by clicking on the following link. An opt-out cookie is then installed that will prevent your information from being recorded during visits to this website:

Deactivate Google Analytics

If you would like to disable or change Google Analytics only with respect to the display of content tailored to your interests, including advertisements, you can adjust your Google Advertising settings in Google Ad Settings or in your cookie settings.


Optimizely

We also use Optimizely, a web analytics service provided by Optimizely, Inc. ("Optimizely"). Optimizely uses cookies (see explanation above) that enable an analysis of your use of our website. The information generated by the cookie about your use of the website is usually transferred to an Optimizely server in the USA and stored there. Before Optimizely saves your IP address, it is first made anonymous, so that the transmitted data cannot be linked to you. Optimizely will use this information on our behalf to evaluate your use of our website, to compile reports on website activity and to provide other services related to website usage. This includes, in particular, "A/B tests", which help to identify which versions of our websites are more appealing to users. You can generally prevent the storage of cookies by adjusting your browser software accordingly, but we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Optimizely by following the instructions below:

https://www.optimizely.com/de/opt_out

Further information on Optimizely's data privacy policy can be found at https://www.optimizely.com/privacy


Tool for user analysis

We also use our own user analysis tool in order to recognise our users' preferences when they visit and use our websites, services, applications and tools and to collect statistical data (e.g. with respect to the number of visitors and website accesses or the interaction with our services such as use of the contact function in the ads or clicks on banner ads). This way, we can adjust the content of our websites, services, applications and tools more specifically to your needs and preferences and thus improve our services for you. We collect the data relating to use in pseudonymised form. When you are logged in to your mobile.de user account, the analysis can take place across different end devices. The usage data are never linked to you as an individual.

If you do not want us to collect pseudonymised data regarding your visit to our website and the use of our services, applications and tools, you can object to this with future effect at any time when using a desktop computer at any time by clicking here on the following button:



As an alternative, you can also generally deactivate cookies in your browser or device settings. If you do this, you may not be able to make full use all of the functions of this website.

Please note that the deactivation always applies only to that end device via which it was implemented. You have to implement it separately for other end devices.

Notice: Please note that technology in your browser is used for the valid deactivation that makes it possible for us to recognise that you have objected to the collection of data and excludes you from the collection of data. If you delete your browser data, you must implement the deactivation again. Please also note that you must implement the deactivation for each browser and each end device separately. You can find information and how to deactivate data collection on mobile end devices under the settings "Legal – About Tracking – mobile.de tool for user analysis" in the mobile.de app. If you delete the app data relating to the mobile.de app on an Android end device, the deactivation must be implemented again. The deactivation must also be implemented again if you delete the mobile.de app on an iOS end device and then reinstall it.