Cookies, web beacons and similar technologies ('Cookie Notice')

You can use the Privacy Settings to determine whether you consent to the use of cookies and similar technologies for analysis and advertising purposes.

Our Cookie Notice details all relevant information regarding the use of cookies, web beacons and similar technologies in connection to mobile.de's websites, applications, services, products and tools (hereinafter: 'Services') and your choice options in this regard. This Cookie Notice shall be read in conjunction with our User Privacy Notice and the information regarding cookies and similar technologies which the User Privacy Notice contains. This Cookie Notice is applicable regardless of how you access and make use of our Services including the access via mobile devices and app.

This Cookie Notice is effective from 8 August, 2020


1 Information regarding the technologies we use

When you use our Services, we and authorised third-party providers make use of cookies and similar technologies. We make use of cookies and similar technologies which will not be saved on your device or which will only be saved on your device for as long as your browser is active (e.g. session cookies). Furthermore, we make use of cookies and similar technologies which will be saved on your device for a longer period (e.g. persistent cookies). Where possible, we take appropriate security measures to prevent unauthorised access to our cookies and similar technologies. A unique identifier (ID) ensures that only we and authorised third-party providers have access to data that has been collected by means of cookies and similar technologies.
The cookies and similar technologies used by us have various functions:

• They can be (technically) necessary for the provision of our Services
• They help us to technically enhance our Services (e.g. monitoring of error messages and loading times)
• They help us to improve your user experience (e.g. by saving the font size and data entered into webforms)
• They enable us to show you more relevant ads

1.1 What are cookies, web beacons and similar technologies?

1.1.1 Cookies

Cookies are small text files (typically made up of letters and numbers) which are placed in the memory of your browser or device when you make use of our Services, in particular when you visit our website or when you open a message. Cookies allow for a recognition of a specific device or browser. There are different types of cookies:

• Session cookies (also called session-based cookies) expire at the end of your session (e.g. when closing your browser window) and enable the entity using them to track your activities during this one session
• Persistent cookies remain stored on your device between sessions and enable us, for example, to track your settings or activities on several websites
• First-party cookies are set by the provider whose online service you are using (e.g. the operator of the website you are visiting)
• Third-party cookies are set by a provider other than the provider whose online service you are using (e.g. the operator of a website other than the one you are visiting)

1.1.2 Web-Beacons

Web beacons (also known as pixel tags or clear GIFs) are small graphic images that are used in connection with the provision of our services and which typically work in conjunction with cookies to track the use of an online service by its users. For example, when we send you emails, web beacons allow us to track if you opened the emails and clicked links to measure campaign performance and improve features.

1.1.3 Similar technologies

Similar technologies are technologies which enable the entity using it to track your user behaviour. This can be done by local shared objects or local storage, such as flash cookies, HTML 5 cookies and other web application software methods, all of which store information in your browser or device. Additionally, there are other technologies that function without local storage in your end device and instead make use of, inter alia, browser functions. In this context, a 'fingerprint' of your system is created that serves as a unique identifier.

In our apps we also use so-called Software Development Kits (SDKs), which are provided by third parties. SDKs are software tools or libraries which we integrate into our apps and which, among other things, enable tracking and analysis of user behaviour.

These technologies may function across all your browsers and in some cases are not fully managed by your browser but may need to be managed directly from your installed applications or your device. We sometimes use the terms cookies and similar technologies interchangeably.

1.2 Why do we use these technologies?

Some of our Services can only be offered using cookies, web beacons and similar technologies. In general, these technologies enable us to track your user behaviour and identify you - even across devices. You can find more information about the personal data that we collect using cookies and similar technologies in our User Privacy Notice.
The cookies, web beacons and similar technologies used in connection with our Services serve the following functions:

1.2.1 Technologies which are operationally necessary

We use cookies, web beacons and similar technologies that are necessary for the operation of our Services. This includes technologies that allow you access to our sites, services, applications and tools, which are required to monitor the functioning of the site, prevent fraudulent activity and improve security, or that allow you to make use of our functions such as saved search, or similar functions.

1.2.2 Technologies which are performance-related

We use cookies, web beacons or other similar technologies to assess the performance of our Services. This happens, inter alia, to analyse how visitors use our services, how users use our messaging tools, if and how items and links are viewed or how to improve our services.

1.2.3 Technologies which are functionality-related

We use cookies, web beacons or other similar technologies that allow us to offer you enhanced functionality when accessing or using our Services. These technologies may, inter alia, identify you when you sign in to our Services or they may store your settings or the items viewed, so that we can enhance the presentation of content within our Services and facilitate it (e.g. the 'staying logged in’ functionality).

1.2.4 Technologies which are advertising- or targeting-related

We use cookies, web beacons or other similar technologies to deliver content tailored to your interests, including advertisements, in connection with the provision of our Services or within third-party online services (retargeting, remarketing). This includes using technologies to determine how relevant the advertisements and contents are for you, which ads have already been shown to you, how often they have been shown, when and where they have been shown and if you have reacted by carrying out an activity – such as clicking on an ad or purchasing an item. For this purpose, data will be combined with data already collected regarding your interests.

Inter alia, we collect data regarding your device (e.g. the operating system and its version) to provide a uniform service on all your devices. You can find further information on personal data that we collect by the means of cookies and similar technologies in our User Privacy Notice.

For more information on the use of advertising-related first-party cookies to display online behavioural advertising in our services and how to opt-out, please see our Online Behavioural Advertising – OBA page.

1.3 Which service providers do we cooperate with?

Regarding the usage of cookies, web beacons and similar technologies, we cooperate with authorised service providers. This includes, inter alia, ad networks and ad exchanges, which enable us to show you advertisements.

Authorised service providers are entitled to place web beacons and similar technologies within our online services and to place cookies on your device, as far as this is permissible according to applicable law. In this context, data for the identification of your device will be tracked, for example the IP address, the device ID or the advertising ID (IDFA - ID for Advertising or Google Advertising ID).

This enables the service providers to help us deliver content and more relevant advertisements, and to produce anonymous metrics and analytics, including conversion statistics. The processing of personal data by external service providers is subject to data protection and confidentiality agreements with us and applicable data protection laws. With regard to data processing by service providers, please check the privacy notices of the respective third-party providers.

Service providers that we cooperate with include Facebook and Google:

Facebook: We use the Facebook pixel in the basic version to display personalised advertising from mobile.de and third parties for you on Facebook platforms. For this purpose, we transmit information about your user activities on mobile.de and certain other personal information such as your cookie ID to Facebook via the Facebook pixel. You can find further information on the processing of personal data by Facebook at https://www.facebook.com/about/privacy.

Google: Provision of advertising services via the advertising and marketing platforms of Google, e.g. Google Analytics, Google Adsense (Google Privacy Policy)

With the exception of the use of such technologies by our service providers or other authorised third parties, we do not permit any third-party content on sites (such as item listings, communication between users, classified listings, comments, reviews, etc.) to include or utilise any cookies, web beacons, local storage, or similar technologies for tracking purposes or to collect your personal data for the own purposes of such third parties. If you suspect that an offer or third-party content within our Services collects personal data or may use tracking technologies, please report this to datenschutz@team.mobile.de.

More information about these and other service providers and their privacy policies can be found in the Privacy Settings.

1.4 Google Analytics

We use Google Analytics, an analysis service by Google LLC and Google Ireland Ltd. ("Google"), for continuously improving our Services. Google Analytics makes use of cookies that will be stored on your device and that make it possible to track your usage of our services. The data (including your IP address) regarding your usage of our Services collected by the cookies are usually transferred to a Google server in the USA and stored there (see additional information for users in the European Economic Area below in this section).

On our behalf, Google processes this data to evaluate the use of our Services, to compile reports on usage activities and to provide us with further services associated with the use of our Services. Your IP address transmitted in the context of Google Analytics will not be combined with other data from Google.

You can prevent the collection of data through the Google Analytics cookie by adjusting your browser settings accordingly. If you deactivate cookies, you may not be able to use all functions of our Services to their full extent, however.

In addition, you can prevent the collection of data related to your use of the Services (including your IP address) via the Google Analytics cookie and the processing of this data by Google by installing the following browser plugin: https://tools.google.com/dlpage/gaoptout?hl=en

Further information about Google Analytics can be found in the Terms of Use and in the Privacy Policy of Google.

Additional information for users in the European Economic Area (EEA):

We would like to point out that on our website Google Analytics has been extended by the code "gat._anonymizeIp();" in order to guarantee an anonymized collection of IP addresses (so-called IP masking). This means that, before your IP address is transmitted to Google's servers in the USA, it is sent to a Google server in the EU (or in another member state of the EEA), where it is shortened so that it cannot be traced to a specific person. Only after the IP address has been made anonymous is the shortened IP address sent to a Google server in the USA and stored there.

If you want to disable or change how content tailored to you, including ads, is displayed in relation to the use of Google Analytics, you can adjust your Google Advertising preferences in Google Ads preferences or in your Privacy Settings.

1.5 Google reCAPTCHA: Prevention of automated access

We make use of Google reCAPTCHA ('reCAPTCHA') within the provision of our Services. reCAPTCHA is used to check and prevent interactions through automated access, for example through so-called bots (computer programs that perform tasks automatically and independently). reCAPTCHA is used in particular to check whether data input in connection with our Services (e.g. in a contact form) is carried out by a human or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the user on the basis of various characteristics. This analysis automatically begins as soon as the user connects with the online service, e.g. visits the website. For the purposes of this analysis, reCAPTCHA evaluates various pieces of information (e.g. IP address, duration of the user's visit to the online service or the user's mouse movements). The data collected during the analysis is forwarded to Google. The analyses by reCAPTCHA are carried out entirely in the background.

Data processing is carried out for the purposes of providing sufficient data security. We have a legitimate interest in protecting our websites, services, applications, tools or news functions from abusive or unwanted, automated spying and access, as well as from SPAM, and to enable you to use our website safely.

Please find details regarding Google reCAPTCHA here and in Google's Privacy Policy.

1.6 Reach Measurement SZM

Our website uses the "SZMnG" procedure of INFOnline GmbH to determine statistical key figures concerning the use of our websites. The aim of the usage measurement is to statistically determine the number of visits to our website, the number of website visitors and their surfing behaviour – on the basis of a uniform standard procedure – and thus to obtain market wide comparable data. For more information on data privacy, see our Privacy Notice on the Use of INFOnline GmbH's Measuring System. If you do not wish to participate in the measurement, you can opt out by clicking on the following link: https://optout.ioam.de. In addition, the options for deactivating cookies in the section "Your choices” apply.

1.7 Optimizely

We also use Optimizely, a web analytics service provided by Optimizely, Inc. ("Optimizely"). Optimizely uses cookies (see explanation above) that enable an analysis of your use of our website. The information generated by the cookie about your use of the website is usually transferred to an Optimizely server in the USA and stored there. Before Optimizely saves your IP address, it is first made anonymous, so that the transmitted data cannot be linked to you. Optimizely will use this information on our behalf to evaluate your use of our website, to compile reports on website activity and to provide other services related to website usage. This includes, in particular, "A/B tests", which help to identify which versions of our websites are more appealing to users. You can generally prevent the storage of cookies by adjusting your browser software accordingly, but we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Optimizely by following the instructions at https://www.optimizely.com/de/opt_out.

In addition, the options for deactivating cookies in the section "Your choices” apply. Further information about Optimizely's data privacy policy can be found at https://www.optimizely.com/privacy

1.8 Tool for user analysis

We also use our own user analysis tool in order to recognise our users' preferences when they visit and use our websites, services, applications and tools and to collect statistical data (e.g. with respect to the number of visitors and website accesses or the interaction with our services such as use of the contact function in the ads or clicks on banner ads). This way, we can adjust the content of our websites, services, applications and tools more specifically to your needs and preferences and thus improve our services for you. We collect the data relating to use in pseudonymised form. When you are logged in to your mobile.de user account, the analysis can take place across different end devices. The usage data are never linked to you as an individual.

If you do not want us to collect pseudonymised data regarding your visit to our website and the use of our services, applications and tools, you can object to this with future effect at any time via the Privacy Settings. In addition, the options for deactivating cookies in the section "Your choices” apply.

You will find further information and the option to deactivate the service on mobile devices in the mobile.de app settings under "Privacy Settings". If you delete the app data of the mobile.de app on an Android device, the deactivation must be performed again. Deactivation must also be carried out again if you delete the mobile.de app on an iOS device and then reinstall it.

1.9 Which security measures do we take to protect your data?

We protect our cookies and similar technologies to ensure that only we or authorised service providers can evaluate them. For this purpose, we assign a unique identifier (ID) to them that is designed so that only we can process them.

2 Your Choices

You can decide to what extent we may use cookies and similar technologies within the provision of our Services. Your choice options will depend on the purposes for which we use these technologies.

With regard to the use of advertising-related or personalisation-related technologies, you have in particular the following options:

You can use the Privacy Settings to determine whether you consent to the use of cookies and similar technologies for analysis and advertising purposes.

2.1 Technologies which are operationally necessary, performance-related or functionality-related

If you wish to deactivate the use of any cookies – including cookies that are operationally necessary, performance-related or functionality-related – that we use within the provision of our Services, you may do so by using the settings in your browser or device, if this is supported by your browser or device. The settings must be made separately for each browser you use.

Please note that you may not be able to use certain mobile.de services when you deactivate cookies and similar technologies (e.g. the 'Car Park' functionality). You may also need to enter your password more frequently during your browser sessions.

2.2 Technologies which are advertising- or targeting-related

In addition, you can specifically decide whether we and third parties may use cookies and similar technologies to show you personalised ads. If you use our Services within the European Economic Area (EEA), this will only be done with your consent, which you can withdraw at any time.

If you choose not to have your personal data processed by us for advertising purposes using cookies (and similar technologies), this does not necessarily mean that no advertisements will be shown to you. It simply means that these advertisements will not be personalised for you by means of cookies, web beacons or similar technologies. As a result, you will no longer receive personalised advertising in the future, but your data may still be collected as described in our User Privacy Notice.

You can deactivate the use of any third-party cookies – e.g. by online ad networks – within our Services by using the settings in your browser or the device settings in your device, if this is supported by your browser or device.

You can also find information on advertising-related third-party cookies and similar technologies and how to prevent their use on the following websites:

http://www.youronlinechoices.eu
http://www.aboutads.info/choices (available in English only)
http://www.networkadvertising.org/choices (available in English only)


If you delete all cookies on your device, any opt-out cookies that have already been set will also be deleted, so that you will have to declare again any opt-outs that have already been declared.

You can use the Privacy Settings to determine whether you consent to the use of cookies and similar technologies for analysis and advertising purposes.