mobile.de price list

The Top Ad places your vehicle in the top slot of the search results pages, under the condition that your vehicle matches the potential buyer's search criteria. If more than three Top Ads match a search query, the top displayed ad is selected at random from all the matching booked Top Ads.

Besides top placement in the search results, the Top Ad for Desktop also displays an extra-large image and your contact information.

Cost stopper
The total monthly cost for the Top Ad will not exceed 600% of the net cost of your current price scale – no matter how many Top Ads you book.

Free contingents Dealers with a Premium package receive four times the number of free Top Ads as the calculated price scale.
Dealers with a Comfort package receive double the number of free Top Ads as the calculated price scale.

When you use Ad Turbo, your ad is positioned higher up in mobile.de standard sorting, which means it will get more clicks. What's more, your ad will be automatically exported to eBay Kleinanzeigen and will regularly appear on the first page there – a great way to reach more potential buyers from your own area.

To book Ad Turbo, you need an average dealer rating of 3.5 or more.

Requirements for exporting to eBay Kleinanzeigen

• Dealer and vehicle location is Germany
• Only for cars, motorcycles and motorhomes
• At least one photo
• The mileage must be at least 1500 km
• The ad may not be marked as 'For trading and export only'
• For cars: The mileage must be at least 1500 km
• The ad must not contain EnVKV specifications
  
  

The Ad Turbo is exclusively bookable for dealers with Comfort and Premium packages.

With the Page-1-Ad, your ad will be listed on the first page of search results when your vehicle matches a potential buyer's search criteria (flagged as a 'sponsored ad'). If there are more than three Page-1-Ads that fit the search, the ads presented are selected at random from all the ads ordered.

Price security
The total monthly cost for Page-1-Ads may not exceed a specified sum. You pay a maximum of 200% of the net cost of your price scale – no matter how many Page-1-Ads you place.

Free contingents
Dealers with a Premium package receive four times the number of free Page-1-Ads as the calculated price scale.
Dealers with a Comfort package receive double the number of free Page-1-Ads as the calculated price scale.

The Red Pen Price quickly lets customers know when a price has been reduced. The old price is crossed out next to the new lower price. The Red Pen price appears in the search results list and in your ad's Detail View.

Price security
For users of the standard account , the monthly costs of the Red Pen Price will not exceed a certain amount. You will pay a maximum of 90 percent of the net cost according to your price scale – irrespective of the number of Red Pen Prices displayed.

Premium Package customers get free use of the Red Pen Price.

Booking
You can use the Inventory List to activate or deactivate the Red Pen Price for individual vehicles or for the entire inventory at any time.

Terms
The red pen price will be displayed in the ad if you have advertised a vehicle at a specific price for at least 14 days, and then lower the price. It is based on the lowest overall price in the last 30 days or, once this period has passed, on the lowest overall price since placement of the ad. In the event of a gradual decrease in price, the overall price listed before reducing the price for the first time will be decisive. The price must have been reduced by at least 2 percent. Once there has been a valid price reduction, the red pen price will be displayed for 30 days.

Only the days on which the Red Pen Price is displayed are counted.

The Red Pen Price is automatically disabled when

• the last valid price reduction was made 30 days ago;
• the price is increased again;
• the ad is marked as new.
  
  

After each deactivation, a vehicle must be re-offered at a certain price at least 14 days before the price can be reduced again.

Legal Information

Price discounts may be impermissible under competition law in individual cases if

• a price reduction is feigned by first increasing and then reducing the price;
• the higher price is (was) only used to make the reduced price look particularly attractive ("unrealistic price").
  
  

Non-compliance with these rules may result in competitors or consumer protection associations serving you with a warning, the costs of which you will be liable for.

The above information is not a substitute for legal advice. If you have any further questions, please seek advice on the general legal regulations from a lawyer as appropriate.

With the Eyecatcher, the search results show your ads enlarged and with colour highlighting and a clearer structure that helps them to stand out.

Price security
The total monthly cost for Eyecatcher ads may not exceed a specified sum. You pay a maximum of additional 200% of the net cost of your price scale – no matter how many Eyecatcher ads you place.

Free contingents
Dealers with a Premium package receive four times the number of free Eyecatcher Ads as the calculated price scale.
Dealers with a Comfort package receive double the number of free Eyecatcher Ads as the calculated price scale.

With eBay Kleinanzeigen Export, your ads will automatically be exported to eBay Kleinanzeigen. Offering your vehicles on eBay Kleinanzeigen positions them in a marketplace that is highly specialised in local search. Your vehicle will not be offered as an auction but rather at a fixed price.

Requirements for the free automatic export

• At least one photo
• For automatically exported cars, maximum prices apply depending on your service package. Compact: maximum price up to 5,000 euros. Comfort: maximum price up to 17,000 euros. Premium: maximum price up to 20,000 euros.
• For car ads the mileage must be at least 1500 km
• Vehicle location is Germany
• The ad may not be marked as 'For trading and export only'
• The ad must not contain 'EnVKV specifications'.

Requirements for manual export

• At least one photo
• For car ads: The mileage must be at least 1500 km
• Vehicle location is Germany
• The ad may not be marked as 'For trading and export only'
• The ad must not contain 'EnVKV specifications'.
  
  

Price security
The total monthly charges for the ad Export to eBay Kleinanzeigen will not exceed a certain amount! You will pay a maximum of additional 100 percent of the net cost of your specific price scale – irrespective of the number of eBay Kleinanzeigen Exports you book.

Even if your bank is not yet a partner bank of mobile.de, you can add financing offers to your ads (exception: trucks and commercial vehicles).

New ad placements are new or updated ads with 0 age of ad days. Newly listed vehicles are specially flagged in the list of search results. You can take advantage of this by marking your ads as NEW. This will help you draw more attention to your vehicles. Your ads also stay in the parking lists.

All dealers receive a contingent of free listings based on the maximum number of ads for their current price scale.

Cost: Every additional ad marked as NEW costs 2.99 €.

The VIN request allows you to automatically add vehicle details and features using the vehicle identification number (VIN). Use the feature to improve your ad quality and your chances of selling.

*mobile.de will cover the costs for your VIN requests! For every ad placed directly through a VIN request, you will receive a credit for the cost of the VIN request (1.00 €).

Please note: If your ads are uploaded from a data service provider that charges more than 1.00 € per VIN request, you have to assume the difference in cost.

Requirements

• Applies only to cars, vans/trucks up to 7.5 tons, truck over 7.5 tons and semi-trailer trucks. Not valid for motorcycles.
• The vehicle may not be marked as "reserved" or have been advertised in the same category with the same VIN in the past 6 months.

Please note: This will be noted on your invoice with two items: one for the amount of the VIN request and a credit for this same amount (1.00 € each). If you upload your ad via interface or use a data service provider, only a credit of 1.00 € will be itemised on the invoice.

With the SMS service, any emailed customer enquiries are sent straight to your mobile by SMS at no additional cost to you.

The Direct Link takes customers to an external homepage or to your mobile.de dealer homepage. Your offering is linked from both your ad's Detailed Item View and from the Dealer Search.

For Premium Package dealers the Direct Link is included.

You can add the Inventory Link to your own homepage at no charge so that your mobile.de inventory also appears on your own site.

You can use a variety of customised, regionalised banners to advertise on mobile.de. Get in touch with our mobile.de team – they will be happy to advise you on creating your own custom banners. To ensure maximum effectiveness, your banner will only appear if the potential buyer's search criteria match the criteria you have defined. You may select from these criteria: postcode area, make, model, price, year of manufacture, mileage, power, new vehicle, used, fuel type.

Please note: the price is calculated based on the number of banners shown, not on visitor clicks on your banner. When the banner has expired, you will be provided with detailed statistics about its success: the number of effectively shown banners, the number of clicks and the click rate (in per cent).

Price list for Banner Ads

All prices are subject to VAT at the statutory rate. Minimum order volumes per place of business: 3,500 €

More information on advertising on mobile.de